This week, we faced an unexpected challenge — and it led us to one of the most eye-opening discoveries in the history of our channel.
We were in negotiations with a brand interested in working with Finnish Lumberjack. Usually, in these discussions, we highlight our global reach and present the channel as a whole. After all, our strategy has always been international: content produced in English, translated into more than 120 languages, designed to connect with audiences worldwide.
But this time was different. The brand had one specific question: How many Finns do you reach every three months?
Digging Into the Data
To answer, we had to dive deep. That meant mining analytics across all our platforms — YouTube, Facebook, Instagram, and more — to find not just how many people we were reaching, but where they were coming from.
Honestly, we didn’t expect much. Finnish Lumberjack has always been positioned as a channel for the international market. We never aimed content specifically at Finland, and only a fraction of our material is translated into Finnish.
But the data told a very different story.
The Result That Surprised Us
After crunching the numbers from the past three months, we were blown away.
👉 Finnish Lumberjack reached over 1 million Finns in just 90 days.
Yes — even though our strategy was never designed with Finland as the primary focus, our content is still resonating powerfully at home.
Why This Matters
For us, this is more than just a statistic. It’s proof that authentic storytelling crosses borders — and sometimes circles back home in ways you don’t expect. It also opens new possibilities for partnerships with brands who want to connect not only with an international audience but also with Finnish viewers.
What’s Next?
Our content strategy remains global: English-first, translated into over 120 languages, and reaching audiences everywhere. But now we know — when we publish a video, we’re also reaching hundreds of thousands of Finns, without even trying.
The question is: which audience segment should we dig into next?
📊 Here’s the breakdown from the past three months:
Finnish Lumberjack's Reach of Finnish Audience from June to September 2025
| Platform | Total Views | % Of Finns | Views from Finland |
|---|---|---|---|
| YouTube | 19563642 | 2 % | 399334 |
| 3300000 | 13 % | 425700 | |
| 230900 | 17% | 40177 | |
| TikTok | 1900000 | 20 % | 372400 |
| TOTAL | 1237610 |
#kmh #FinnishLumberjack #AudienceGrowth #OrganicReach #SocialMediaResults #StorytellingInMarketing
