August 2025 was anything but ordinary for Finnish Lumberjack. What started years ago as a small channel from the forests of Finland has now grown into a global brand that people around the world tune in to watch. This past month proved it once again: when storytelling and consistency meet, the results are powerful.
A Surge on YouTube
YouTube was buzzing with Finnish Lumberjack content throughout August. We pushed out new long-form videos, Shorts, and community posts — and the response was overwhelming. More than 5.8 million views poured in, which is 31% higher than our usual monthly average. Even more exciting, 56% of those views came from people discovering us for the first time.
The community’s voice was louder than ever too: almost 23,000 likes, over 1,500 shares, and nearly 600 comments showed us that our viewers aren’t just watching — they’re engaging. It’s the kind of energy that fuels our passion to keep creating.
Momentum on Facebook
While YouTube took center stage, Facebook played its part too. With reels and posts going live throughout the month, Finnish Lumberjack videos were viewed more than 1.1 million times, reaching 610,000 people. Thousands interacted with our content, proving that even in a crowded feed, authentic storytelling still finds its audience.
Instagram on Fire
And then there was Instagram. We published reels and posts with the same steady rhythm as elsewhere, but the platform’s energy pushed the results beyond what analytics could even keep up with. The sheer volume of views exceeded the tracking limits — a reminder that sometimes the best measure of success is simply being overwhelmed by the response.
Or at least that is what we think – Instagram refuses to show our results (must be counting them still) 😉
The Bigger Picture
When you step back and look at all platforms combined, the results are staggering:
6.9 million total video views in just one month
2.7 million people reached worldwide
More interactions than our team could possibly reply to in real time
It’s a sign of something bigger: Finnish Lumberjack is no longer just a channel. It’s a community. A growing, global audience that connects with the mix of skill, grit, and storytelling that defines what we do.
Looking Forward
August reminded us why we started this journey: to bring the world closer to the stories of forestry, lumberjacks, and the power of the woods. With momentum like this, we’re not slowing down anytime soon.
To every viewer, liker, sharer, and subscriber — thank you. You’ve made August 2025 one for the books. And we can’t wait to show you what’s coming next. 🌍💪
-Juha-Antti
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