The first month of our campaign with Kaarinan Pyörä bike repair shop is almost complete, and the results are in — and they’re worth celebrating.
When we launched the campaign at the beginning of August, our goals were straightforward but ambitious: establish a presence on Instagram, grow awareness on both Instagram and Facebook, and do it all organically — with no advertising, giveaways, or artificial boosts. Just storytelling, consistency, and creativity.
Instagram: Building From Nothing
Starting from zero is never easy. No followers, no momentum, no built-in audience. But in just a few weeks, Kaarinan Pyörä’s Instagram presence has already found its rhythm. The channel has generated over 2,100 views and reached 1,700 people — entirely through organic storytelling. For a brand-new account, this is a strong foundation to build on.
Facebook: A Page Revived
Meanwhile, on Facebook, our focus was to breathe life back into Kaarinan Pyörä’s page. By showing up consistently and sharing authentic stories, we’ve managed to create traction that exceeded expectations. After one month, the page has gathered more than 15,600 views and reached nearly 5,000 people.
The numbers are encouraging, but more importantly, the community is re-engaging with the brand. People are seeing, hearing, and remembering Kaarinan Pyörä again.
The Power of Storytelling and Consistency
At the heart of this campaign is our belief in storytelling. Every piece of content — whether video or audio — is designed to make people pause, think, and feel something about the brand. That emotional connection is what drives real awareness.
But good stories alone aren’t enough. They need consistency to thrive. That’s why we’ve been publishing around 20 pieces of content per week — keeping the shop visible, relevant, and part of the daily digital conversation.
Looking Ahead
As this first campaign month comes to an end, the results show that the strategy is working. With Instagram successfully launched, Facebook re-energized, and engagement growing steadily, the path ahead looks promising.
This is only the beginning for Kaarinan Pyörä. With a strong foundation now in place, we’re excited to keep building momentum in the months ahead. 🚲✨
-Juha-Antti
#kmh #KaarinanPyörä #SocialMediaMarketing #StorytellingInMarketing #OrganicGrowth #BikeRepairShop #ContentMarketing #DigitalStorytelling #MarketingResults #LocalBusinessGrowth
