October is here — and with it, the first month of a new campaign designed to change how locals think about bike maintenance. For Kaarinan Pyörä, a small but dedicated bike repair shop, the challenge was clear: how to keep customers active in autumn, instead of waiting until spring when the rush becomes overwhelming.
The idea was simple but powerful: get people to bring their bikes in for maintenance early. This way, the shop could enjoy a steadier flow of revenue throughout the year, and customers could avoid the stressful springtime bottleneck.
Building Awareness Through Social Media
Koskinen Media House stepped in mid-July to manage Kaarinan Pyörä’s Facebook and Instagram accounts. From that point, we began to post consistently:
Four photos per week
Two Reels per week
The results have been striking. In just a short time, organic reach climbed to more than 31,000 views — a staggering 180% improvement compared to before we took over the accounts.
Signs of Real Impact
For a shop like Kaarinan Pyörä, numbers are only part of the story. What really matters is what happens on the ground. And this autumn, the signals are impossible to ignore:
Customers are now mentioning the posts they’ve seen on social media — something that had never happened before.
Last October was quiet and slow, with people forgetting about their bikes. This year? The shop was so busy it needed to hire temporary help just to keep up with the demand.
These aren’t just metrics. They’re proof that consistent, story-driven content can change customer behavior — and deliver results that matter.
Looking Ahead
For us as marketeers, this milestone is a clear sign that we’re on the right track. By keeping locals engaged and aware, we’ve helped Kaarinan Pyörä stay busy during what used to be its off-season.
We’re proud to play a part in this success story, and even prouder to see more people in the community keeping their wheels turning year-round.
Ready for Results Like This?
If you want your business to benefit from the same kind of momentum, don’t hesitate to reach out. Together, we can craft campaigns that not only bring in views and engagement, but also deliver real results at the shop floor.
E-mail us right away: info(at)koskinenmediahouse.com
-Juha-Antti
#kmh, #KaarinanPyörä #LocalBusinessSuccess #OrganicGrowth #StorytellingInMarketing #SocialMediaStrategy #CommunityEngagement #DigitalMarketing #ContentMarketing #BusinessGrowth
