At Koskinen Media House, we believe visibility can be used for something bigger than business.
This August, Juha-Antti Koskinen from KMH is taking on a pull-up challenge to raise awareness and support for Cancer Research UK.
The original challenge is simple – but certainly not easy:
Complete at least 310 pull-ups during August.
But Juha-Antti decided to take it further.
Yesterday, he passed an incredible milestone:
More than 1,000 pull-ups – and counting! 
Every single performance has been filmed and shared on social media, turning a personal physical challenge into something the whole community can follow and participate in.
And there is a twist.
Every share adds two more pull-ups
Followers can directly influence the challenge.
For every share the videos receive, two additional pull-ups are added to the following day’s target.
That means today Juha-Antti has 98 pull-ups waiting for him. 
So sharing a video isn’t just helping spread awareness for an important cause – it quite literally makes the challenge harder!
Using visibility for something that matters
Cancer affects countless families, friends and communities. Research gives us better treatments, earlier diagnoses and, ultimately, hope for the future.
For us at Koskinen Media House, this challenge also represents something we strongly believe in:
Media has the power to create visibility – and visibility can create action.
Sometimes that means helping a local business get discovered.
Sometimes it means bringing a community together.
And sometimes it means using our platform to shine a light on a cause that matters to millions of people.
This August, we’re doing exactly that.
Want to support the challenge?
You can help in two very simple ways:
Donate to Juha-Antti’s Cancer Research UK fundraiser
https://fundraise.cancerresearchuk.org/page/juha-anttis-giving-page-1
Or share one of the challenge videos.
Just remember…
Every share = 2 more pull-ups. 
With more than 1,000 already completed, who knows what the final number will be by the end of August?
Good luck, Juha-Antti – you’re going to need it! 
Koskinen Media House
We Make Your Dreams Visible
#KMH #CancerResearchUK #CancerResearch #PullUpChallenge #Fundraising #CharityChallenge #Community #MakeADifference #PullUpsForAPurpose
